Tech, AI & Process Consulting

Hands-on consulting for SEO, process, and software.

SEO and AI search, process improvement, automation, custom software, and deadline rescues. Project, hourly, or retainer — scoped to the work. Based in Boston; remote or on-site across the U.S.

What I do

Services

Project, hourly, or retainer — we scope the engagement to the work, then I do it. If the people doing the work are stuck in a broken workflow, I start there.

01

Growth & Visibility

SEO · GEO · AEO

Need to show up in Google and in tools like ChatGPT, Claude, and Perplexity? I handle the research, on-page work, technical fixes, and content. Every project includes before/after benchmarks so you can see what moved.

Keyword research, on-page, technical audit, content design, link strategy, citations in AI answers, answer-engine optimization.

02

Process & Automation

Workflow mapping · Redesign · SOPs

Slow billing, messy handoffs, or a workflow that only works because one person remembers how? I map how the work actually happens, cut what doesn't help, and redesign it so the people doing it can follow it on a normal day. Scripts and integrations only after the process is worth running — not tech for its own sake.

Process mapping, waste and cycle-time cuts, SOP design, cross-team workflow redesign. Light automation and integrations when they serve the new process.

03

Product & Custom Software

Research · UX/UI · Mobile · LLMs

Need an app or product feature built? I cover research, UX/UI, and development (including LLM features), end-to-end or inside your existing team.

iOS apps, web apps, AI feature integration, design systems, prototype to production.

04

Emergency Tech Delivery

PM · UI Rescue · QA

Project in trouble or on a hard deadline? I step in for product management, UI redesign, and QA on complex or regulated systems.

Federal, healthcare, finance. Tight deadlines, sensitive data, messy systems. Been there.

Selected work

Past engagements

Anonymized by default. Clients and specifics available on request.

  1. 01SEO/GEO · Established company

    Built organic and AI search presence from scratch

    Flat-fee project to get an older company ranking on Google and in AI tools (ChatGPT, Claude, Perplexity, Grok). Audit, competitor benchmarks, SME interviews, content design, and copywriting, with before/after measurements.

    • AI search (GEO/AEO)
    • Legacy website
    • Content strategy
  2. 02Process · MBTA

    MBTA rail dispatch — process before the tool

    At the MBTA, rail dispatch still leaned on paper and memory. I mapped how crews and the control center actually worked, then replaced the mess with clearer policies, SOPs, and training. Plenty of operators had no agency email, so the new workflow had to work for them—not only for people at desks. The software layer came after.

    • SOPs & policy
    • Field staff rollout
    • Ops tooling second
  3. 03UX/UI · Federal contractor

    Emergency redesign of government web forms

    Three-month engagement to rescue UX/UI design, implementation, and QA on regulated web form apps for a federal contractor. Managed the team, ran client communication, hit tight weekly deliverables.

    • Federal / regulated
    • Team management
    • UX + UI + QA
  4. 04Automation · Early-stage startup

    Custom social content pipeline and web scraping tooling

    Built an automated social content pipeline (TikTok trend research to draft posts at scale) and web scraping tools to enrich a startup’s dataset from major retailers, including bot-detection workarounds and data processing scripts.

    • Python automation
    • Data pipeline
    • Social content at scale
About

Hi, I'm Jesse.

Before consulting, I spent over a decade on digital products in state and local government: modernizing dispatching at the MBTA, shipping products for the City of Boston and Mass.gov, scaling a volunteer civic tech organization from 6 to 4,000+ members, and building two startups.

Now I consult on SEO and AI search, process improvement, custom software, and the occasional project rescue.

When I'm not on client work I'm exploring what's possible with LLMs and AI, launching niche mobile apps, or doing light construction on my home. (If you want to swap non-tech stories, ask me about my time in Turkey, Syria, and Iraq, or the 14-foot wooden play structure I designed and built for my kids.)

Lean Six Sigma Green BeltHuman-Centered DesignGWU
LinkedIn profile
Also shipping

Niche mobile apps on the side

  • Roxanne·AI dating messaging assistant for grown-ups.getroxanne.com
  • SkinSimple·Skincare scanner: personalized product scores based on your skin.App Store
  • SWØRD·A word game. Like Jotto, but sharper.Coming soon
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Tell me what you're working on. I'll reply within one business day.

A Million Dreams on LinkedIn